Everything begins with an idea.
Initially, new ideas are frightening because they can make people change their habits. Nobody likes to go outside their comfort zone.
That is why an idea can only be successful if it brings about progress in a way that can be understood. Steve Jobs had to make two attempts before the Smartphone was accepted. Nowadays many people would find it impossible to live without their Smartphone.
There is only one boss.
And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
Communication in the digital era is becoming more “virtual” and more distant. There is a constant risk of zapping and not paying attention.
This is why the customer must be at the heart of the decision-making process of all companies, departments and employees. The aim must be to obtain and maintain the customer's satisfaction at
Company's image optimisation
Product offering evolution
Product presentation optimisation